Larry Cheifetz - Founder, Author


As a young man, Larry spent many hours in the sun as a tennis instructor and quickly recognized the harmful implications of sun exposure. After having children of his own, and recognizing that there was a lack of educational material on the topic, he wrote 'Sunscreen Irene: A Great Book About Sunscreen.   By combining his background in sales and marketing with this wholesome concept, he hopes to advance wellness by raising awareness.   One Kid At A Time. 

Mike Ferrin - Illustration


Mike is the illustrator who brought Sunscreen Irene and the KidZGoo Crew to life. His background is in graphic arts and illustration. He was previously employed as a screen print artist for a sports apparel company. Mike began as a freelance artist in 2009, and works in photoshop and Corel Painter to accentuate his affinity to pastels and watercolors.

David Ojalvo - Digital Marketing


David is a digital and marketing expert who has a way with words. He  has spent the last 15 years at IBM in various marketing and communications roles. His expertise is in developing creative brand messaging, web and video content, and designing and executing web and social media strategies.

Jenn Cheifetz - Strategist, Brand Development

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Jenn splits her time between being a mom - Ellie Love (6), Grace (8), and Samara (16), and running an event planning business that she founded in 2009. She brings over 20 years of corporate experience, with an expertise in event planning, project management, marketing, and communications.

Lisa Nichols - Project Manager

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Lisa graduated from the Pennsylvania State University in 2011 with a degree in Energy, Business, and Finance. Since graduation, she has worked with Jenn Cheifetz, managing events for a Fortune 100 company. Since joining the KidZGoo team, Lisa has assumed the role of project manager.


MeLearning Media is an LLC registered in the state of Pennsylvania. MeLearning Media's core focus is on producing educational, socially conscious, and health related content for children.  The developed content is subsequently paired with appropriate private label consumer products to encourage children to practice proper body hygiene in a fun and engaging manner